Tuesday, January 30, 2007

MINI Big Brother

Each day, it seems, marketers go further in their quest to deliver messages so engaging and personalized that one cannot help feeling special. The latest step will be seen today in four cities when Mini USA begins delivering custom messages to Mini Cooper owners on digital signs the company calls “talking” billboards.

The boards, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef.

Continue reading nytimes.com article.

(Via Industrial Brand Blog)

Tuesday, January 16, 2007

Indubitably Keri

Keri Smith is an award-winning commercial illustrator with ‘kewl’ publications (Tear Up This Book), and thought-provoking concepts about creativity and life experiments (“wear only one color week”). In a nut shell, those are her ‘public’ brand characteristics that represent her uniqueness and success in the industry.

However, Keri is at a point in her life where she wants to accomplish something bigger but has the risk of jeopardizing her commercial career. Her somewhat life transformation includes support for an Ad-Free Blog and she states comments such as “buy nothing new for a year”, where such motives contradict her commercial profession.

Her introspection has lead her to question the beliefs of corporations. These days, consumers, the public in general, are not only interested in product purchases, but also want to determine the ethics of corporations behind those products and whether to support that company or not.

To what extent can we carry on such an exercise? Perhaps life is too short and/or limiting to be questioning these things (?), and can we really arrive at the truth to a corporation’s indubitable motives—which is a great exercise in epistemology?

I think we can only arrive at the public, surface policy of corporations and then choose to side with them or not. It would be an arduous task to determine the true personalities of the CEO down to the VPs in order to arrive at our conclusion.

Keri’s courageous adages struck a cord in me as I have purchased her product and am willing to purchase more, yet, somehow, attempting to discern whether to subscribe to her brand of philosophy. That’s the role of a responsible consumer.

Despite not agreeing with her complete stance on marketing, I support her honesty. And, mostly, her graciousness in taking the time to reply to my rather lengthy e-mail questioning and criticizing her stance. Hope she follows up with more ‘kewl’ products.

Making of "Always Open" ... ouch, ouch

Now that you've seen the finished advert of the 2005 MC ragtop (posted below this one), here is a behind-the-scenes look. Enjoy. Ouch.

Sunday, January 7, 2007

Always Open ... 24x7x365

Advert for the 2005 MC ragtop. I'll post the making of this video soon. Stay tuned.

Thursday, January 4, 2007

2006 Art Directors Club's Awards Poster

In the mail today, I received the 86th Annual Art Directors Club call-for-entries poster—which is not as controversial as last year's design (click on above photo to enlarge).