Friday, May 25, 2007

May The Brand Be With You

Star Wars turns 30 years old today. The first film in the saga, Episode IV—A New Hope, made it's North American debut on May 25th, 1977.

In 2005, according to Forbes, the entire franchise (viz., films, toys, video games, books, etc.) is worth about $20US billion. And because of that success, George Lucas is in the top 100 richest people in the US worth $3.6US billion. (In fact, him and Steven Spielberg are the only film directors in that top 100 list.)

How's that for brand recognition, extension, loyality, equity?

Visit wordpress and flickr blogs for the 5-day Celebration IV coverage in Los Angeles, CA, May 24 - 28, 2007.

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